Second Scout is an Australian family-owned business offering a lifeline to parents and children with their award-winning routine helpers and weekly planners designed to help with everyday tasks.

Megan Pollock, the founder of Second Scout, knows a thing or two about the delicate balance of life. Juggling the demands of motherhood, entrepreneurship, and a household, Megan embarked on her start-up journey straight out of maternity leave, with her youngest child perched on her knee.

Born from morning mayhem, mental load and downright overwhelm, Second Scout’s range of visual aids seamlessly blend practicality with beautiful design, giving kids confidence and independence to create and stick to positive routines.

Croft PR is thrilled to be supporting this purpose-driven, mumma-led brand in spreading the word. Since partnering with us in early 2024, Second Scout has earned incredible features in Kidspot, The Courier Mail, Enterprising Me, Nine News Digital and recommendation on the Mamma Mia family podcast!

Our most recent influencer partnerships outcome for Second Scout was a recent giveaway collaboration with our generous friend and frequent partner Bec Sparrow, who helped the business’ awareness and platform to grow in leaps and bounds!

We’re thrilled to see Megan’s small business flourishing, and couldn’t be more proud of her resilience and passion.

Second Scout

Megan Pollock, Founder and CEO at Second Scout

“Croft PR has been an absolute game-changer for my brand, Second Scout.


Katie and Rebecca have been pivotal in crafting a PR strategy that has brought my brand into the spotlight. They understood my target audience/vision and then got to work, not wasting any time with their passion, ideas and enthusiasm!


I couldn't be happier with the results Croft PR have delivered, and I highly recommend them to any brand looking to elevate their PR game!”

Check out Second Scout here - we definitely recommend!

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