Little Spurs & Co.

Little Spurs & Co is an Australian-owned, country-wear label that wholeheartedly caters to those who embrace the land. Founded by Vanessa Challombe and Trent in Capella, Central Queensland, the brand draws inspiration from the hardworking and playful lifestyle of country-life families. Little Spurs offer high-quality attire for babies, kids, men, and women, representing the modern Australian cowboy and cowgirl aesthetic.

Croft PR has been working hand in hand with the Little Spurs family since 2022, supporting the launch of their social media platforms and helping to cement brand image, tone and style. Today, our partnership involves creating and distributing monthly eDMs, supporting flash sales and managing their social media presence and ads. Together, our ambition is to establish Little Spurs & Co. as the foremost clothing brand for life on the land in Australia.

Over the past year, we have seen exponential growth in Little Spurs’ social media accounts and success. From landing 5 stocklists internationally and growing their online community to thousands, to being featured at countless regional events, Little Spurs & Co are a prime example of how genuine passion, teamwork and mutual support can turn a side hustle into a thriving business.