PR Contributed Piece Guide and Template

Want to learn the easiest way to kick start PR for you and your brand?

To get known as the go-to in your industry, and reach and build trust among your ideal audience? To get media coming back to you, time and time again for comment on issues you and your audience care about? Well, it’s much easier than you think! It’s about learning the art of a contributed piece.

The purpose of a contributed piece is to have your voice included in the right channel/platform or media outlet that shares your expertise or experience (or another ‘advocate’ of your brand), on an issue or opportunity.

It shares your personal stories and is backed with evidence or facts to educate, inspire, and drive action among your ideal community.

We’ve used these strategies in our Hour of Power sessions and seen incredible results with clients like Caitlin Langford who landed her piece in top-tier media, Mamma Mia, ABC TV, Kids Spot and Frances Nelligan who landed her piece in Townsville Bulletin and ABC News.

How can you write a contributed piece? We’ve created this guide and downloadable template for your very own DIY success!

22 pages of value including:
– Defining your piece’s purpose
– How to make your story newsworthy
– Brainstorming your story angle and how to choose the best
– Planning your piece with a logical flow
– Making your piece media worthy
– Downloadable checklist to use before pitching your piece
– Real examples from contributed pieces we’ve written
– Dedicated email support for any questions