Financial Basics Foundation

Since early 2002, the Financial Basics Foundation (FBF) has been a leading not-for-profit organisation in Australia, dedicated to empowering young Australians with essential knowledge about effective financial management.

There's a concerning lack of financial literacy among high school students and young adults, which includes understanding personal finance, money matters, and navigating the ever-complex financial landscape with buy-now-pay-later apps and investing platforms. One of FBF’s goals is to help teenagers steer clear of scams, which requires a comprehensive media and marketing strategy that engages and educates.

Croft PR has been proudly working alongside the FBF team to launch the biggest-ever ESSI Money Challenge, powered by Suncorp Bank. Croft team has been developing an exciting social media plan to reach different target audiences. And that's not all! Our collaboration with FBF extends to media outreach and press releases, generating greater awareness about this exciting challenge.

As we look to the future, we will continue our close partnership to expand the growth of Financial Basics Foundation and ESSI Money Challenge and pursue our extraordinary mission of enhancing financial literacy among young Australians!