Master your own PR and content with Katie’s PR School
Want to know how businesses get media coverage?
I’ll teach you all my DIY PR steps and strategies to land stellar media coverage to thrive in business!
Why is PR needed for small businesses?
PR is the fastest way to build awareness and authority for you and your brand. Getting PR’s never been more important for Australian businesses.
Finding ways to stand out among the millions of other small businesses and our content-saturated world, and gain much-need trust with your customers, is becoming harder than ever.
Enter PR.
Landing coverage in your ideal magazine, online media outlet, TV program or podcast – or having a industry expert or influencer promote you and your business – is a fast-tracked way to build a thriving brand community, and drive profitable growth for your business!
It’s how I’ve grown my brand, and helped hundreds of my clients and likeminded small businesses become the “go-tos” in their industry.
What stops businesses from doing PR?
For some small business owners or marketers, you may feel PR is “too expensive”, “too hard”, “too overwhelming”, or “I’m not a writer”…or worse have those imposter syndrome feels.
If this sounds like you, don’t worry – I hear you!
And it’s why I’ve created my new program – Katie’s PR School – to get you landing the coverage of your dreams – in a simple, smart, actionable and affordable way – and with the total confidence of knowing exactly what you should share and how!
Who is Katie’s PR School for?
My program’s for incredible entrepreneurs and marketers keen to take their business to the next level.
Those who need to get noticed, break into new markets, set themselves apart from the competition, and build trust from their community.
It’s for digital platforms and e-commerce businesses like Carmen Pascoe, co-founder of SitClique, who within two weeks of completing the program landed coverage in three of Australia’s leading women’s outlets, Mamamia, Kidspot and Women’s Agenda – connecting with her ideal markets and sharing her brand mission.
It’s for entrepreneurs and marketers of product businesses – like BubNest founder, Astrid Schwartz, who’s sharing her incredible, ethically made baby nests and other products using media outlets loved by her ideal customers.
And it’s also for service-based businesses too, like Eleni Dracakis, a leading business psychologist who helps transform business leaders into their fullest potential – especially during a crisis like COVID-19 – and is using PR to share her know-how via media and influencers.
And it’s exactly the steps I use for my own small business (check out our PR story we did with the Courier Mail, Herald Sun, Daily Telegraph and Adelaidenow).
What do you get in Katie’s PR School?
Get ready to create content and PR opportunities to thrive in business in this live four-week program!
My program gives you live, real-time coaching with me on all the steps, strategies and tools to land PR opportunities.
Here’s a little insight into the epic know-how and value you’ll get:
What you MUST know about PR, content before you jump into working with “media” – especially in post-isolation and beyond.
Setting your brand and PR goals, target audience needs and setting realistic and SMART objectives – so you ACTUALLY achieve them!
How to craft your stellar PR and content strategies and angles.
Where to find your ideal media and influencer contacts and build your media plan.
How to write for media and your ideal audiences to get the traction you need!
Pitching like a PR pro, so your ideal media, brand partners and influencer contacts are dying to hear more from you!
You’ll also get a wealth of accountability and support
You’ll also get one-on-one hot seat PR coaching time and a community to chat through your strategies, content, editing and pitching support to master and tweak for success.
Your exclusive templates you get to thrive with PR from the sessions:
Our PR deep-dive questionnaire ahead of our session
Your Master your Own PR checklist – a full checklist of mindset, disciplines, strategic fundamentals we talk about in the session you can complete for your approach and constantly refer to and refine.
The Express Session deck to refer back to on – including examples of media content, email pitch templates
Why do it with me (Katie Martel,
Croft PR founder)?
I’ve spent well over a decade a decade leading powerful, award-winning PR and marketing campaigns for leading Australian brands – like Medela Australia, Slater and Gordon, Rosella, Hyatt and the Australian Physiotherapy Association.
Now, as a small business owner, and a mum – I know all the balls we juggle.
I have a particular passion for helping likeminded women and business owners understand how to do their own PR in a simple, straightforward way – without the overwhelm (because we have enough of that in our lives)!
But with shrinking newsrooms –
is PR still relevant?
Well…that’s a big resounding yes!
There are more opportunities than ever to share your stories, content and know-how with “media” to grow your influence as a brand.
The rise of digital platforms like online events listings, podcasts, blogs and influencers, and media becoming more “curators” of content rather than “creators”.
This express course will teach you how to do this!
Want to know more?
If you’re ready to take your brand to the next level, hit the link and we’ll drop you a line with all the details!
We can’t wait to help you master the art of PR to thrive in business – simply and with confidence – without the budget or overwhelm!